Brief:
Create a word mark for Biofood's new oil "MCT" oil. The goal was to create something exclusive and a little bit more high end than their previous designs.
Create a word mark for Biofood's new oil "MCT" oil. The goal was to create something exclusive and a little bit more high end than their previous designs.
Solution:
I started with an existing font that I thought reflected the values Biofood had given me and then tweaked it to make it in to the shape I wanted. During the process it was important for me that this word mark rhymed well with Biofood's previous designs which has this hand-drawn feel to it. Based on that, I created an icon out of the letters and made sure that they felt seamlessly natural on the bottle.
I started with an existing font that I thought reflected the values Biofood had given me and then tweaked it to make it in to the shape I wanted. During the process it was important for me that this word mark rhymed well with Biofood's previous designs which has this hand-drawn feel to it. Based on that, I created an icon out of the letters and made sure that they felt seamlessly natural on the bottle.
Live project at my latest internship at the design agency Amore.
