Brief:
Create a packaging design for the fictitious brand "fika" where the purpose is for the design to stand out both online and in store.​​​​​​​

Solution:
I started by doing research to see what existing coffee brands looks like today. Something that struck me is that the colors used are often dark and dull and most brands use black, brown and red. I wanted to break this trend and create something eye-catching that myself had appreciated on the coffee shelf. The result was this pink, kitschy, 70s-inspired coffee packaging that puts one in a good mood.
Individual school project.
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